DESCRIPTION
Turn your Shopify store into a beautiful, story-driven shopping experience with the Mercateal Shopify Theme—a complete storefront system created for artisan, handmade, creative, and product-based businesses that want to look polished without losing the warmth and personality behind their brand.
Designed for makers, boutique owners, stationery shops, jewelry businesses, candle makers, florists, gift shops, bakers, artists, photographers, lifestyle brands, and other creative entrepreneurs, the Mercateal Theme gives you more than a website design.
It gives you a visual system for presenting your products, collections, story, promotions, customer experience, and brand personality in one cohesive place.
The theme combines a ready-to-install Shopify theme with 240 editable Canva artworks, mobile-specific graphics, collection frames, product frames, photo frames, store headers, highlight icons, and built-in storefront features designed to help your business feel established and thoughtfully put together from the moment a customer lands on your site.
The Mercateal visual world blends warm colors, editorial photography, botanical details, handcrafted textures, expressive typography, playful frames, and storytelling sections that make your shop feel less like a generic ecommerce template and more like a real brand experience.
Use the theme to create beautiful areas for:
- New arrivals
- Best sellers
- Featured collections
- Product spotlights
- Seasonal campaigns
- Customer favorites
- Product storytelling
- Customer reviews
- Blog content
- Founder storytelling
- About the artisan
- Newsletter sign-ups
- Promotional campaigns
- Shipping information
- Policies
- FAQs
- Cart upsells
- Collection discovery
- Product recommendations
- And more
And because a strong brand often needs more than a storefront, your purchase also includes three coordinating bonus products:
- Mercateal Link-in-Bio Website Template
- Mercateal Sales Page Template
- 10 Mega Menu Promotional Artworks
Together, these bonus assets help you extend the Mercateal look beyond the main storefront and create a more connected customer journey across social media, promotional campaigns, services, courses, mentorships, digital products, and Shopify navigation.
No coding is required for the standard theme customization shown in the listing. Basic Shopify and Canva knowledge is recommended.
YOU WILL RECEIVE
Your purchase includes the Mercateal Shopify Theme, its supporting Canva design library, installation materials, and coordinating bonus products.
1. SHOPIFY THEME ZIP FILE
You will receive the Shopify Theme ZIP file ready to upload to a compatible Shopify store.
The theme includes styled areas for:
- Homepage
- Product pages
- Collection pages
- Shop pages
- About Page
- Blog
- Contact Page
- FAQ
- Policy Pages
- Navigation
- Mega Menu
- Footer
- Cart
- Customer reviews
- Newsletter sections
- Featured collections
- Featured products
- Promotional areas
- Mobile layouts
- Store information sections
The theme gives you the structure while allowing you to replace the Mercateal demonstration content with your own products, photographs, branding, text, and offers.
2. PDF INSTALLATION GUIDE
A step-by-step PDF installation guide is included to help you begin setting up the theme.
The guide is designed to help you:
- Upload the theme
- Open Shopify Theme Editor
- Understand the included sections
- Replace sample content
- Upload customized Canva artwork
- Add your branding
- Begin configuring the store
- Prepare the theme for publishing
If you prefer not to complete the installation yourself, an optional Shopify Installation Service may be available separately through Owl’s Touch.
3. 240 EDITABLE CANVA ARTWORKS
The Mercateal Shopify Theme includes 240 coordinated Canva artworks designed specifically to work throughout your storefront.
Use them as provided or customize them with your own:
- Colors
- Fonts
- Text
- Photographs
- Products
- Brand name
- Promotional messages
- Collection names
- Calls to action
The artwork library includes the following categories.
22 MERCATEAL DESKTOP BANNERS
Editable horizontal banners for areas such as:
- Homepage hero promotions
- New Arrivals
- Best Sellers
- Product Features
- Sales
- Seasonal promotions
- Customer Favorites
- Referral campaigns
- Collection promotions
- Founder storytelling
- Product launches
- Gift-focused campaigns
- Behind-the-scenes content
- Promotional offers
These banners are designed to help important promotions feel visually connected to the rest of your shop.
22 MERCATEAL MOBILE BANNERS
You will also receive 22 coordinating mobile banner designs.
These give you dedicated visual assets for customers visiting your shop on smartphones instead of forcing every desktop graphic into a narrow mobile layout.
Use them for:
- Promotions
- Product launches
- New arrivals
- Collections
- Storytelling
- Sales
- Customer favorites
- Seasonal campaigns
- Product features
- And more
26 MERCATEAL DESKTOP HEADERS + 4 THIN HEADERS
Editable Shopify section headers are included for areas such as:
- Shipping
- Payment
- FAQ
- Exchange & Returns
- Terms & Conditions
- Size Guide
- Collections
- Blog
- About Me
- Contact Us
- Reviews
- Cart
- Checkout
- My Account
- Newsletter
- Top Picks
- Subscribe
- Customer Testimonials
- Featured areas
Included sizes shown in the collection include:
- 2400 × 600 px
- 550 × 115 px thin headers
23 MERCATEAL MOBILE HEADERS
Coordinating mobile header artwork is included for important sections including:
- Shipping
- Payment
- Returns
- Terms & Conditions
- FAQ
- Collections
- Contact
- Size Guide
- Reviews
- Blog
- About
- Account
- Cart
- Checkout
- Newsletter
- Top Picks
- Subscribe
- Customer Testimonials
This helps your shop maintain its visual personality across smaller screens.
35 MERCATEAL COLLECTION FRAMES
A large collection of decorative graphics is included to help you visually organize your product categories and promotions.
Examples include:
- Top Picks
- All Things New
- Sale
- Limited Editions
- All New Arrivals
- Seasonal Favorites
- New Arrivals
- Limited Edition
- Shop the Collection
- Editor’s Picks
- Featured Products
- Customers’ Favorites
- Just Landed
- Trending Now
- Must-Have Pieces
- Editor’s Choice
- Signature Collection
- Curated for You
- Only a Few Left
- Handpicked for You
- Back in Stock
- Fresh Finds
- Exclusive
- And more
Use them to transform traditional collection navigation into a more visual shopping experience.
27 MERCATEAL PRODUCT FRAMES
You will receive 27 editable product frames designed to showcase your product photography throughout your store.
They can be used for:
- Featured products
- Product collections
- Product categories
- New arrivals
- Promotional sections
- Product highlights
- Product recommendations
- Visual navigation
Replace the sample product images and names with your own content.
18 MERCATEAL PHOTO FRAMES
The collection also includes 18 photo frames for founder and lifestyle photography.
Use these frames for:
- Founder introductions
- Artisan portraits
- Team members
- About sections
- Behind-the-scenes stories
- Blog graphics
- Personal brand sections
- Editorial storytelling
- Customer or community stories
They help bring the people behind your business into the storefront experience.
2 MERCATEAL FOOTER / ABOUT-ME PHOTO FRAME DESIGNS
Two coordinating photo-frame compositions are included for the About-the-Artisan and footer areas.
Use them to create a more personal closing experience on your website and help customers connect with the person behind the brand.
37 READY-TO-USE HIGHLIGHT ICONS
You will receive 37 coordinated highlight icons sized consistently for clean feature bars and store-benefit sections.
The icon collection includes themes such as:
- Shipping
- Order updates
- Messages
- Limited offers
- Security
- Handmade
- Favorites
- Time
- Gifts
- Customer care
- Worldwide shipping
- Location
- Social media
- Special offers
- And more
They are designed to help important store information feel visual, easy to scan, and consistent.
SIGNATURE STORE FEATURES
The Mercateal Shopify Theme also includes thoughtfully integrated storefront features designed to make the shopping experience feel more complete.
Features shown in the theme include:
- Clickable Hero Banner
- Rotating Announcement Bar
- Featured Collection Sections
- Vertical Blog Post Layout
- About the Artisan Page
- Mobile-Ready Design
- Free Shipping Progress Bar
- Customer Reviews Section
- Upsell in Cart
- Ready-Made Policy Pages
- Mega Menu with Promotional Image
- Instagram Feed Area
These features help reduce the need to build every customer touchpoint from scratch.
Availability and exact behavior may depend on your Shopify version, configuration, installed apps, and platform updates.
BONUS 1 — MERCATEAL LINK-IN-BIO WEBSITE TEMPLATE
Your Shopify Theme purchase includes the Mercateal Link-in-Bio Website Template as a bonus.
Instead of directing social media visitors to a plain list of links, create a mini branded destination that introduces your business, highlights your offers, and guides visitors toward the parts of your brand that matter most.
The bonus Link-in-Bio template can be customized in Canva and is designed to help you:
- Guide followers to your best content
- Promote products
- Promote collections
- Feature new arrivals
- Highlight best sellers
- Grow your email list
- Promote special offers
- Send traffic to your Shopify store
- Share your portfolio
- Promote booking links
- Create a more polished social media presence
You can change:
- Colors
- Fonts
- Text
- Photos
- Graphics
- Links
- Promotional sections
- Calls to action
Once customized, the design can be published through Canva as a simple website and connected to your social media bio.
Instructions are included.
The Mercateal and Owl’s Touch logos shown in the bonus presentation are not included.
BONUS 2 — MERCATEAL SALES PAGE TEMPLATE
Your purchase also includes a coordinating Mercateal Sales Page Template.
This bonus was created for businesses that sell more than physical products and want to present a larger offer with clarity and storytelling.
Use it to promote:
- Services
- Mentorships
- Courses
- Digital products
- Digital bundles
- Workshops
- Programs
- Experiences
- Consultations
- Signature offers
The Sales Page design includes room for sections such as:
- Hero statement
- Main transformation
- Offer introduction
- Benefits
- Pillars
- What is included
- Investment
- Testimonials
- Mentor or founder introduction
- FAQs
- Calls to action
- Customer objections
- Closing offer section
The sample copy and business information are demonstration content and must be replaced with your own.
The Sales Page is designed to coordinate with the Mercateal Shopify visual world so a service, course, or mentorship can still feel like part of the same brand.
BONUS 3 — 10 MEGA MENU PROMOTIONAL ARTWORKS
You will also receive 10 ready-to-edit promotional graphics created for your Shopify Mega Menu.
These designs help turn navigation into another opportunity to invite customers to explore your shop.
Use them to highlight:
- Featured products
- Collections
- Seasonal campaigns
- New arrivals
- Best sellers
- Special offers
- VIP sign-ups
- Email-list offers
- Product categories
- Featured promotions
Instead of leaving your Mega Menu purely text-based, the bonus promotional artworks allow you to create visual calls to action directly inside your store navigation.
The designs are editable so you can replace:
- Product photography
- Product name
- Collection name
- Promotional text
- Offer
- Colors
- Call to action
- Website information
- Brand photography
These graphics coordinate with the Mega Menu promotional image feature already included in the theme.
WHAT CAN BE CHANGED?
The Mercateal Shopify Theme is highly customizable through both Shopify and Canva.
EDIT IN SHOPIFY
Depending on the theme section and Shopify configuration, you can customize areas such as:
- Store name
- Your own logo
- Navigation menu
- Mega Menu
- Homepage sections
- Announcement bar
- Website buttons
- Button links
- Featured products
- Product information
- Collection information
- Featured collections
- About Page
- Contact Page
- FAQ content
- Blog articles
- Policy and legal page content
- Customer reviews
- Footer information
- Social media links
- Payment settings
- Shipping settings
- Upsell settings
- Domain settings
- Store settings
- Theme colors
- Theme typography
- Section visibility
- Section order
EDIT IN CANVA
The included Shopify artwork and bonus designs can be customized in Canva.
Depending on the template, you can change:
- Brand name
- Headlines
- Body text
- Promotional messages
- Product names
- Collection names
- Pricing
- Calls to action
- Colors
- Fonts
- Photographs
- Product mockups
- Founder photos
- Website banners
- Mobile banners
- Headers
- Product frames
- Collection graphics
- Blog graphics
- Promotional graphics
- Mega Menu artwork
- Sales Page copy
- Link-in-Bio links
- Icons
- Decorative elements
- Layout details
You can replace the Mercateal sample visuals with your own branding while preserving the overall professional design system.
HOW IT WORKS
- Purchase the digital Mercateal Shopify Theme.
- Download the files provided with your order.
- Review the included PDF Installation Guide.
- Make sure you have a compatible Shopify account.
- Upload the Theme ZIP file to Shopify.
- Open the Shopify Theme Editor.
- Replace the sample business information with your own.
- Add your own products and collections.
- Enter your pricing and product descriptions.
- Customize the navigation and Mega Menu.
- Add your shipping, payment, policy, and contact information.
- Open the included Canva artwork.
- Replace the Mercateal sample photographs and branding.
- Customize your banners, headers, product frames, collection graphics, and promotional artwork.
- Export your finished Canva designs.
- Upload them to the appropriate Shopify sections.
- Customize your desktop and mobile graphics.
- Edit the bonus Link-in-Bio template if you want a branded destination for social media.
- Customize the bonus Sales Page if you want to promote a service, course, mentorship, or digital offer.
- Customize the 10 Mega Menu promotional artworks for your navigation.
- Review your store on desktop, tablet, and mobile.
- Test buttons, links, navigation, cart functionality, discount codes, forms, and checkout.
- Complete a test order before publishing.
- Connect your domain and launch your store when ready.
BEFORE YOU BEGIN — YOU WILL NEED
A SHOPIFY ACCOUNT
You will need an active Shopify account that supports installation and publication of compatible third-party themes.
Shopify plans, features, and requirements may change over time, so please review Shopify’s current requirements before purchasing.
A CANVA ACCOUNT
You will need Canva to edit the included website artwork and bonus templates.
A free Canva account may be sufficient for many edits. Certain Canva fonts, tools, elements, resizing features, effects, or download options may require Canva Pro.
A DESKTOP OR LAPTOP
Theme installation and detailed Shopify setup are best completed on a desktop or laptop computer.
Mobile devices may be useful for previewing your final storefront but are not recommended for the complete installation process.
PLEASE NOTE — IMPORTANT INFORMATION
This product is a DIY Shopify Theme + Canva storefront design system.
It is not a custom-built website or full-service ecommerce setup.
The purchase does not include individual:
- Theme installation
- Store setup
- Website development
- Custom coding
- Product uploading
- Product photography
- Copywriting
- SEO setup
- Email marketing setup
- Branding
- Logo design
- Payment setup
- Shipping setup
- Domain setup
- Business strategy
- Marketing management
- Social media management
- Ongoing store maintenance
You are responsible for configuring your business-specific information and reviewing your store before launch.
Basic Shopify and Canva knowledge is recommended.
OPTIONAL SHOPIFY INSTALLATION SERVICE
If you prefer to skip the setup process, an optional Shopify Installation Service may be available separately through Owl’s Touch.
This service is not included with the standard Mercateal Shopify Theme purchase.
LOGO IS NOT INCLUDED
The Mercateal logo, Owl’s Touch logo, and other demonstration branding shown throughout the Shopify store, Canva templates, Link-in-Bio, Sales Page, and promotional artwork are for demonstration purposes only.
This purchase does not include:
- Mercateal logo
- Owl’s Touch logo
- Custom logo
- Editable Logo Kit
- Custom branding service
You should replace sample branding with your own.
A coordinating Mercateal Editable Logo Kit is available separately.
SAMPLE PRODUCTS & BUSINESS INFORMATION
All demonstration:
- Product names
- Prices
- Discount codes
- Testimonials
- Addresses
- Business names
- Sales copy
- Promotional messages
- Founder names
- Email addresses
- Website addresses
- Shipping messages
- Review content
- Policy wording
should be reviewed and replaced with information appropriate for your own business.
Do not publish sample information without checking and adapting it first.
READY-MADE POLICY PAGES
The theme may include styled policy-page structures or demonstration wording.
These should not be treated as legal advice.
You are responsible for reviewing and creating policies appropriate for:
- Your business
- Your products
- Your location
- The locations where you sell
- Your shipping practices
- Your return policy
- Your privacy requirements
- Applicable laws and regulations
Consult a qualified legal professional when necessary.
STOCK PHOTOS & DESIGN ASSETS
Stock photographs and decorative elements included directly inside the editable Canva files may be used within your customized designs.
You may also replace them with:
- Your own product photographs
- Your own founder photography
- Your own studio photography
- Properly licensed stock images
Photographs shown only in styled promotional mockups are not included unless they also appear inside the editable Canva templates.
PHYSICAL PRODUCTS ARE NOT INCLUDED
The mugs, candles, totes, stationery, jewelry, gift items, flowers, frames, books, computers, phones, office accessories, packaging, and other physical objects shown throughout the listing are presentation examples only.
No inventory is included.
SHOPIFY APPS & THIRD-PARTY SERVICES
The theme may be designed to work with Shopify functionality and compatible third-party integrations.
However, this purchase does not include external services or paid subscriptions such as:
- Paid Shopify apps
- Email marketing plans
- Review platforms
- Domain registration
- Payment-processing fees
- Shipping services
- Paid fonts outside those provided
- Third-party integrations
- External software subscriptions
Any third-party costs are the customer’s responsibility.
SHOPIFY PLATFORM CHANGES
Shopify may change its:
- Theme Editor
- Plan structure
- App ecosystem
- Checkout
- Navigation
- Policies
- Technical requirements
- Platform features
over time.
The listing reflects the theme and included files at the time of purchase.
Future Shopify updates are outside Owl’s Touch’s control.
RESPONSIVE DESIGN
The Mercateal Theme is designed with desktop and mobile use in mind, and dedicated mobile artwork is included.
However, final appearance may vary depending on:
- Device
- Browser
- Screen size
- Product-title length
- Product photography
- Content length
- Apps installed
- Shopify updates
- Custom changes made after installation
Always review your store on multiple devices before publishing.
BONUS PRODUCTS
The Link-in-Bio Website Template, Sales Page Template, and 10 Mega Menu promotional artworks are included as bonus digital products with this Shopify Theme purchase.
Bonuses:
- Are not exchanged for cash
- Are not physical products
- May not be substituted for another product
- May be updated or replaced in future versions of the offer
- Are intended to complement the main Shopify Theme
The Mercateal Shopify Theme remains the primary product.
NO GUARANTEE OF BUSINESS RESULTS
This theme and its bonus products are design and marketing-support tools.
They do not guarantee:
- Sales
- Revenue
- Conversions
- Traffic
- Email subscribers
- Search rankings
- Social media growth
- Customer acquisition
- Profitability
- Successful launches
Business results depend on many factors including your products, photography, pricing, offer, audience, copy, marketing, customer experience, traffic, and strategy.
DIGITAL PRODUCT POLICY
Due to the digital nature of this product, all sales are final.
We do not accept:
- Returns
- Exchanges
- Cancellations
- Refund requests
Please carefully review the listing images, theme features, included Canva artworks, bonus products, Shopify requirements, Canva requirements, customization information, and installation expectations before purchasing.
A refund will not be provided for reasons including:
- Change of mind
- Accidental purchase
- Lack of Shopify knowledge
- Lack of Canva knowledge
- Difficulty installing the theme
- Difficulty customizing the theme
- Difficulty editing bonus templates
- Shopify platform changes
- Third-party app incompatibility
- Expectation of individual installation
- Expectation of custom website development
- Expectation of custom coding
- Expectation of physical products
- Expectation of included inventory
- Expectation of guaranteed sales
- Failure to review the listing details
If you experience a verified issue accessing the original Theme ZIP file, PDF Installation Guide, Canva artwork, or bonus template links, please contact us so we can help resolve the access problem.
NO PHYSICAL DELIVERY
This listing is for a 100% digital product bundle.
No physical website, computer, phone, printed artwork, merchandise, inventory, packaging, stationery, sign, card, or other tangible item will be shipped.
Your purchase includes digital access to:
- Mercateal Shopify Theme ZIP File
- PDF Installation Guide
- 240 Editable Canva Artworks
- Bonus Mercateal Link-in-Bio Website Template
- Bonus Mercateal Sales Page Template
- Bonus 10 Mega Menu Promotional Artworks
Everything is delivered digitally for you to customize and use with your own business.