DESCRIPTION
Turn every post into part of a bigger brand story with the Mercateal Instagram Template Bundle — Edition 2.
Designed for artisans, makers, boutique owners, designers, photographers, florists, bakers, jewelry makers, candle makers, coaches, therapists, wellness professionals, and other creative small-business owners, this collection helps you create a warm, cohesive, and professional Instagram presence without starting every design from scratch.
The bundle includes 206 editable Instagram post templates and 206 coordinating Instagram Story templates, giving you a total of 412 ready-to-customize Canva designs for your content calendar.
Edition 2 expands the Mercateal visual world with fresh layouts created for product storytelling, maker education, collection launches, customer connection, seasonal campaigns, studio content, gift guides, creative process stories, and everyday business moments.
Use the templates to:
- Showcase your products
- Introduce collections
- Announce new arrivals
- Tell the story behind your work
- Share your creative process
- Educate your audience
- Promote markets and events
- Highlight customer reviews
- Create gift guides
- Share studio moments
- Promote sales and launches
- Invite engagement
- Build brand recognition
- Drive traffic to your website or shop
The designs combine expressive typography, warm artisan-inspired details, storytelling-focused layouts, decorative graphics, and thoughtful visual structure to help your content feel intentional and connected.
Instead of designing every post from a blank page, choose a layout that fits your message, replace the sample wording, customize the imagery, and adapt the design to your own brand.
Every template is editable in Canva. Change the text, colors, fonts, photographs, illustrations, graphic elements, spacing, and calls to action.
Stock photographs placed inside the editable templates are included. You may keep them, crop them, reposition them, or replace them with your own product, studio, lifestyle, or brand photography.
No advanced design software is required. Basic Canva knowledge is recommended.
YOU WILL RECEIVE
You will receive a PDF file containing the link to access your editable Canva templates.
The Instagram Template Bundle — Edition 2 includes:
- 206 editable Instagram post templates
- 206 coordinating Instagram Story templates
- 412 total Canva templates
- Portrait post layouts in a 3:4 ratio
- Vertical Story layouts in a 9:16 ratio
- More than 100 decorative elements incorporated throughout the templates
- Included stock photography
- Coordinated post and Story versions
- Editable text placeholders
- Customizable color combinations
- Coordinated typography
- Decorative illustrations
- Frames
- Borders
- Labels
- Banners
- Dividers
- Graphic accents
- Reusable content layouts
- Ready-to-customize calls to action
CONTENT CATEGORIES INCLUDED
The collection includes templates for:
- Brand storytelling
- Maker introductions
- Founder stories
- Artisan values
- Behind-the-scenes content
- Creative process content
- Product spotlights
- Product collections
- Collection launches
- New arrivals
- Best sellers
- Restock announcements
- Product roundups
- Product styling ideas
- Gift guides
- Thoughtful gifting
- Unboxing moments
- Packaging details
- Customer experience
- Customer reviews
- Testimonials
- Customer appreciation
- Educational content
- Tips and tutorials
- Product care
- Handmade product education
- Craftsmanship stories
- Studio tours
- Workspace content
- Creative inspiration
- Moodboards
- Seasonal promotions
- Spring market announcements
- Fall market announcements
- Pop-up market promotions
- Event invitations
- Limited-time offers
- Discounts and sales
- Black Friday promotions
- Launch countdowns
- Product comparisons
- Frequently asked questions
- Engagement prompts
- Polls
- Questions
- Quote posts
- Lifestyle content
- Community-building content
- Shop-small messaging
- Calls to action
- Website traffic prompts
- Thank-you posts
- Personal brand content
- Product photography inspiration
- Everyday business moments
The coordinating post and Story versions help you build a recognizable visual identity across both formats while still giving you variety throughout your content calendar.
WHAT CAN BE CHANGED?
The templates are highly customizable in Canva.
You can change:
- Headlines
- Subheadings
- Body copy
- Product descriptions
- Calls to action
- Product names
- Collection names
- Prices
- Dates
- Promotions
- Discount codes
- Website addresses
- Social media usernames
- Business information
- Fonts
- Font sizes
- Font colors
- Background colors
- Frames
- Borders
- Decorative graphics
- Illustrations
- Stock photographs
- Layout spacing
- Element placement
You can also:
- Upload your own product photographs
- Upload studio or lifestyle photography
- Add your own logo
- Replace the sample business name
- Change the complete color palette
- Duplicate templates
- Remove elements
- Add your own graphics
- Reposition and resize design elements
- Create multiple versions of the same layout
- Adapt templates for physical products
- Adapt them for digital products
- Use them for services
- Customize them for events and launches
- Reuse layouts for future content calendars
The templates give you a professionally designed starting point while leaving room to make the final content feel like your own brand.
HOW IT WORKS
- Purchase the digital Mercateal Instagram Template Bundle — Edition 2.
- Download the PDF file provided with your order.
- Open the PDF and click the Canva template access link.
- Sign in to Canva or create a free Canva account.
- Select Use Template to create your own editable copy.
- Browse the collection and choose the post or Story layout that fits your content.
- Replace the sample wording with your own message, product information, promotion, or story.
- Keep the included stock photography or upload your own images.
- Customize the colors, fonts, illustrations, graphics, spacing, and layout details.
- Add your own logo, website, Instagram handle, and call to action when desired.
- Review all text, dates, prices, offers, and business information.
- Download your finished designs as PNG or JPG files.
- Publish them to Instagram or schedule them through your preferred social media platform.
You can return to the templates and create new customized versions whenever you need fresh content for your own business.
PLEASE NOTE — IMPORTANT INFORMATION
This product includes DIY editable Canva Instagram templates.
It is not a custom social media design, copywriting, caption-writing, branding, content planning, social media management, Instagram strategy, account setup, scheduling, or advertising service.
You are responsible for:
- Editing the templates
- Replacing the sample business information
- Writing or adapting your captions
- Reviewing spelling
- Checking prices
- Checking dates
- Reviewing promotional details
- Adding your own links
- Adding your own calls to action
- Exporting the finished designs
- Publishing or scheduling your content
- Following Instagram’s current publishing requirements
Basic Canva knowledge is recommended.
Individual editing, customization, content creation, caption writing, social media strategy, scheduling, account management, or technical training is not included.
INSTAGRAM PLATFORM CHANGES
Instagram may update its:
- Recommended dimensions
- Aspect ratios
- Publishing formats
- Story tools
- Feed display
- Interface
- Content features
- Account tools
over time.
Because these templates are editable in Canva, they may be resized or adapted when necessary.
Purchase of this template bundle does not guarantee specific Instagram reach, engagement, followers, traffic, leads, or sales.
LOGO IS NOT INCLUDED
The Mercateal logo, Owl’s Touch logo, and sample business branding shown throughout the templates and listing images are used for demonstration purposes only.
This product does not include:
- A custom logo
- Editable Logo Kit
- Mercateal logo
- Owl’s Touch logo
- Custom branding services
You may upload your own logo or use the templates without one.
A coordinating Mercateal Editable Logo Kit is available separately.
STOCK PHOTOS ARE INCLUDED
Stock photographs placed inside the editable Canva templates are included for use within your customized social media designs.
You may:
- Keep the included photographs
- Crop them
- Reposition them
- Replace them with your own product photography
- Replace them with your own business or studio photography
- Use your own properly licensed stock photography
Photographs shown only in styled promotional mockups or listing scenes are not necessarily included unless they also appear inside the editable Canva templates.
ILLUSTRATIONS & GRAPHICS ARE INCLUDED
The decorative illustrations, frames, labels, borders, banners, dividers, icons, and graphic accents already placed inside the templates are included for use within your customized Instagram designs.
These design assets are intended to support your finished templates and are not included as a separate standalone graphic collection.
CANVA
These templates are designed to be edited in Canva.
A free Canva account is sufficient for many edits. Certain fonts, stock assets, resizing tools, background-removal features, or export options may require Canva Pro.
DIGITAL PRODUCT POLICY
Due to the digital nature of this product, all sales are final.
We do not accept:
- Returns
- Exchanges
- Cancellations
- Refund requests
Please carefully review the listing images, product description, template quantity, included formats, Canva requirements, stock-photo information, and customization options before purchasing.
The following do not qualify for a refund:
- Change of mind
- Accidental purchase
- Lack of Canva knowledge
- Difficulty customizing the templates
- Instagram platform changes
- Low engagement or reach
- Lack of expected followers, traffic, leads, or sales
- Difficulty publishing or scheduling content
- Failure to review the listing description
- Failure to review what is included
- Preference for a different visual style after purchase
If you experience a verified issue accessing the PDF or original Canva template link, please contact us so we can help resolve the access problem.
NO PHYSICAL DELIVERY
This listing is for a 100% digital product.
No printed social media cards, stationery, photographs, packaging, marketing materials, devices, physical products, or other tangible items will be shipped.
You will receive digital access to the 206 Instagram post templates and 206 coordinating Story templates through the PDF file provided with your purchase.