Turn every post into part of a bigger brand story with the Mercateal Instagram Template Bundle — Edition 1.
Created for artisans, makers, boutique owners, designers, photographers, florists, bakers, jewelry makers, candle makers, coaches, therapists, wellness professionals, and other creative small-business owners, this collection gives you a complete visual system for showing up consistently on Instagram without designing every post from scratch.
The bundle includes 200 editable Instagram post templates and 200 coordinating Instagram Story templates, giving you a total of 400 ready-to-customize designs for your content calendar.
Use the templates to:
- Introduce your brand
- Showcase products
- Highlight collections
- Share behind-the-scenes moments
- Promote new arrivals
- Announce launches
- Publish customer reviews
- Share educational content
- Answer frequently asked questions
- Promote sales and offers
- Invite engagement
- Tell your brand story
- Drive traffic to your website or shop
The designs combine warm storytelling, artisan-inspired details, expressive typography, thoughtful layouts, and a cohesive visual language designed to help your business feel established, memorable, and connected across both your Instagram feed and Stories.
Instead of opening Canva and starting from a blank page every time you need content, you can choose a layout, replace the sample text, customize the imagery, and quickly create something that feels consistent with your brand.
Every template is editable in Canva. Change the colors, fonts, text, photographs, illustrations, graphics, layout details, and calls to action to suit your own business.
Stock photographs placed inside the editable templates are included, giving you the option to use the original imagery or replace it with your own product and brand photography.
No advanced design software is required. Basic Canva knowledge is recommended.
YOU WILL RECEIVE
You will receive a PDF file containing the link to access your editable Canva templates.
The Instagram Template Bundle — Edition 1 includes:
- 200 editable Instagram post templates
- 200 coordinating Instagram Story templates
- 400 total editable Canva designs
- Portrait post layouts in a 3:4 ratio
- Vertical Story layouts in a 9:16 ratio
- More than 100 decorative elements incorporated throughout the templates
- Included stock photography
- Coordinated post and Story versions
- Editable text placeholders
- Customizable colors
- Coordinating typography
- Decorative illustrations
- Frames
- Borders
- Labels
- Banners
- Dividers
- Graphic accents
- Ready-to-customize calls to action
- Reusable content layouts
CONTENT CATEGORIES INCLUDED
The collection includes templates for:
- Brand storytelling
- Founder introductions
- Maker introductions
- Behind-the-scenes content
- Product spotlights
- New arrivals
- Product collections
- Best sellers
- Restock announcements
- Seasonal content
- Holiday promotions
- Sales
- Launches
- Limited-time offers
- Discount announcements
- Product education
- Tips and tutorials
- Customer reviews
- Testimonials
- Client love
- Frequently asked questions
- Engagement prompts
- Polls
- Questions
- Gift guides
- Thoughtful gifting content
- Product care
- Craftsmanship stories
- Packaging moments
- Unboxing content
- Small-business reminders
- Shop-small messaging
- Brand values
- Mission statements
- Inspirational content
- Lifestyle content
- Invitations
- Event announcements
- Product comparison content
- Website traffic prompts
- Shop traffic prompts
- Calls to action
- Thank-you posts
- Community-building content
The coordinating post and Story layouts are designed to help you create a consistent visual presence across both Instagram formats.
WHAT CAN BE CHANGED?
The templates are highly customizable in Canva.
You can change:
- Headlines
- Subheadings
- Body copy
- Calls to action
- Product names
- Collection names
- Prices
- Dates
- Offers
- Promotions
- Discount codes
- Business information
- Website addresses
- Social media usernames
- Fonts
- Font sizes
- Font colors
- Background colors
- Frames
- Borders
- Decorative graphics
- Illustrations
- Stock photographs
- Layout spacing
- Element placement
You can also:
- Upload your own product photography
- Upload lifestyle photographs
- Add your own logo
- Replace the sample business name
- Change the complete color palette
- Duplicate templates
- Remove elements
- Add your own graphics
- Reposition and resize design elements
- Create multiple variations of the same layout
- Adapt the templates for products
- Adapt them for services
- Use them for digital products
- Customize them for launches and events
- Reuse designs for future content calendars
The templates give you a starting visual structure while allowing you to adapt the final content to your own brand.
HOW IT WORKS
- Purchase the digital Mercateal Instagram Template Bundle — Edition 1.
- Download the PDF file provided with your order.
- Open the PDF and click the Canva template access link.
- Sign in to Canva or create a free Canva account.
- Select Use Template to create your own editable copy.
- Browse the collection and choose the post or Story layout that fits your content.
- Replace the sample wording with your own product information, promotion, message, or story.
- Keep the included stock photographs or upload your own imagery.
- Customize the colors, fonts, graphics, illustrations, and layout details.
- Add your own logo, website, Instagram handle, and call to action when desired.
- Review all text, prices, dates, and offers.
- Download your finished designs as PNG or JPG files.
- Publish them to Instagram or schedule them using your preferred social media platform.
You can return to the templates and create new customized versions whenever you need fresh content for your own business.
PLEASE NOTE — IMPORTANT INFORMATION
This product includes DIY editable Canva Instagram templates.
It is not a custom social media design, content-writing, caption-writing, branding, social media management, Instagram strategy, scheduling, advertising, or account setup service.
You are responsible for:
- Editing the templates
- Replacing the sample business information
- Writing or adapting your captions
- Reviewing spelling
- Checking dates
- Checking prices
- Checking promotional details
- Adding your own links
- Adding your own calls to action
- Exporting the finished designs
- Publishing or scheduling your content
- Following Instagram’s current publishing requirements
Basic Canva knowledge is recommended.
Individual editing, customization, content creation, caption writing, social media strategy, account management, scheduling, or technical training is not included with this purchase.
INSTAGRAM PLATFORM CHANGES
Instagram may update its:
- Recommended dimensions
- Aspect ratios
- Publishing formats
- Story features
- Feed display
- Interface
- Content tools
- Account features
over time.
Because the templates are editable in Canva, they can be adjusted or resized when needed.
Purchase of this template bundle does not guarantee specific Instagram reach, engagement, followers, leads, traffic, or sales.
LOGO IS NOT INCLUDED
The Mercateal logo, Owl’s Touch logo, and sample business branding shown throughout the templates and listing images are used for demonstration purposes only.
This product does not include:
- A custom logo
- Editable Logo Kit
- Mercateal logo
- Owl’s Touch logo
- Custom branding services
Upload your own logo or use the templates without one.
A coordinating Mercateal Editable Logo Kit is available separately.
STOCK PHOTOS ARE INCLUDED
Stock photographs placed inside the editable Instagram templates are included for use within your customized designs.
You may:
- Keep the included photographs
- Crop them
- Reposition them
- Replace them with your own product photography
- Replace them with your own lifestyle photography
- Use your own properly licensed stock images
Photographs shown only in styled promotional mockups or listing scenes are not necessarily included unless they also appear within the editable Canva templates.
ILLUSTRATIONS & GRAPHICS ARE INCLUDED
The decorative illustrations, frames, borders, labels, banners, dividers, icons, and graphic accents already placed within the templates are included for use in your customized Instagram content.
These assets are intended to support your finished templates and are not sold as a separate standalone graphic collection with this product.
CANVA
These templates are designed to be edited in Canva.
A free Canva account is sufficient for many edits. Certain fonts, stock assets, resizing tools, background-removal features, or export options may require Canva Pro.
DIGITAL PRODUCT POLICY
Due to the digital nature of this product, all sales are final.
We do not accept:
- Returns
- Exchanges
- Cancellations
- Refund requests
Please carefully review the listing images, product description, template quantity, included formats, Canva requirements, stock-photo information, and customization options before purchasing.
The following do not qualify for a refund:
- Change of mind
- Accidental purchase
- Lack of Canva knowledge
- Difficulty customizing the templates
- Instagram platform changes
- Low engagement or reach
- Lack of expected followers, traffic, or sales
- Difficulty publishing or scheduling content
- Failure to review the listing description
- Failure to review what is included
- Preference for a different visual style after purchase
If you experience a verified issue accessing the PDF or original Canva template link, please contact us so we can help resolve the access problem.
NO PHYSICAL DELIVERY
This listing is for a 100% digital product.
No printed social media cards, stationery, photographs, packaging, marketing materials, devices, physical products, or other tangible items will be shipped.
You will receive digital access to the 200 Instagram post templates and 200 coordinating Story templates through the PDF file provided with your purchase.